The Black Monk and The Nun’s Tear: Church- Related Wine Names in the Post-Soviet Times

Sergei Olegovich Goryaev

Abstract


The author considers the manifestation of religious ideas of the post-Soviet Russian public referring to the brands and names of widely available common wines. Unlike their Western counterparts, the religious names of Russian wines are not connected with monastic wine making, church vineyards, etc. Their appearance is mainly due to the general shift from the negative perception of religion characteristic of the Socialist ideological system to a positive view as well as Russian adoption of certain non-Russian pragmonyms and nomination patterns.

Keywords


pragmonym; pragmatonym; wine; Christianity.

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References


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DOI: http://dx.doi.org/10.15826/qr.2014.3.070

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