Russian Speech and Market: Traditions and Innovations in Business and Everyday Communication

Authors

  • Natalia Kupina Ural Federal University

DOI:

https://doi.org/10.15826/qr.2015.3.122

Abstract

In her review of Russian Speech and Market: Traditions and Innovations in Business and Everyday Communication (Moscow, Yazy'ki Slavyanskoj Kul'tury', 2013) by Austrian Slavicist Renate Rathmayr, the author analyzes research results relating to shifts that took place in Russian business and everyday communication under the influence of global socio-cultural processes. The reviewer focuses her attention on the theoretical propositions formulated by R. Rathmayr based on the contrasting approach in each of the three parts of the book: “Vocabulary and Concepts”, “Pragmatics” and “Russian Communication Style”. The article proposes a critical assessment of the author’s interpretation of the reflection of time in the language of the totalitarian era. The reviewer states that the material and observations systematized by R. Rathmayr, which involve the existence of speech and its generic determination, enrich modern linguistic knowledge on the nature and character of linguistic processes and extend the existing idea of the phenomenon of Russianness.

Author Biography

Natalia Kupina, Ural Federal University

Professor

References

Gasparov, B. M. & Kupina, N. A. (Eds.). (2014). Russkij yazy′k v mnogorechnom sociokul′turnom prostranstve [The Russian Language in a Multilanguage Socio-cultural Space]. 324 p. Yekaterinburg, Izdatel′stvo Ural′skogo universiteta.
Kry′sin, L. P. (Ed.). (2003). Russkij yazy′k segodnya [The Russian Language Today]. (Iss. 2). 634 p. Moscow, Insitut russkogo yazy′ka imeni V. V. Vinogradova RAN.
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Kupina, N. A. (2015). Totalitarny′j yazy′k: Slovar′ i rechevy′e reakcii. [A Totalitarian Language: Its Vocabulary and Speech Reactions]. (2nd ed.). 186 p. Yekaterinburg, Izdatel′stvo Ural′skogo universiteta.
Mokienko, V. M. & Nikitina, T. G. (1998). Tolkovy′j slovar′ yazy′ka Sovdepii [An Explanatory Dictionary of the Language of Sovdepia]. 704 p. Saint Petersburg, Folio-Press.
Ratmajr, R. (2013). Russkaya rech′ i ry′nok: Tradicii i innovacii v delovom I povsednevnom obshhenii [Russian Speech and Market: Traditions and Innovation in Business and Everyday Communication]. 456 p. Moscow, Yazy′ki slavyanskoj kul'tury′.
Vepreva, I. T. (2012). Yazy′kovaya refleksiya v postsovetskuyu e′pohu [Language Reflection during the Post-Soviet Era]. 380 p. Yekaterinburg, Izdatel′stvo Ural′skogo universiteta.
Zemskaya, E. A. (Ed.). (1996). Russkij yazy′k koncza XX stoletiya (1985–1995) [The Russian Language of the Late 20th Century]. 480 p. Moscow, Yazy′ki slavyanskih kul′tur.

Published

2015-10-01

How to Cite

Kupina, N. (2015). Russian Speech and Market: Traditions and Innovations in Business and Everyday Communication. Quaestio Rossica, (3), 273–279. https://doi.org/10.15826/qr.2015.3.122

Issue

Section

Vox redactoris