Mega-clusters as a tool of interregional cooperation in tourists field

Olga P. Kuznetsova, Arina A. Kuzmenko, Egor A. Yumaev


In order to diversify the Russian economy, it is necessary to pay great attention to the emerging sectors of the economy; with a systemic approach they are able to reveal their accumulated potential. Authors consider one of such industries to be the sphere of tourism. Russia has its own unique natural-recreational and cultural-historical potential, which is not fully utilized, and it is confirmed with the relevant statistics. The authors propose to accelerate the development of tourism by raising the level of interregional cooperation from the position of using coexisting competition and competitive coexistence in tourist mega-clusters. Due to the lack of financial resources for separate regions for the tourism development, the implementation of this approach is effective, as it allows achieving savings of money due to economies of scale. The phenomena of coexisting competition and competitive coexistence in the tourism sphere presuppose the unification of the different regions authorities’ efforts for the joint implementation of projects. Regions joining forces on the basis of coexisting competition and competitive coexistence within the mega-clusters will allow each administrative-territorial unit to develop and improve its competitive advantage by asking a stimulus to the development of the other participants. This approach makes it possible to obtain other positive effects noted in the study. Thus, findings broaden the knowledge about the phenomena of coexisting competition and competitive coexistence in the regional economy, about mega-clusters as tools for interregional interactions in the tourism sphere.


region; tourism; coexisting competition; competitive coexistence; co-operation; competition; cluster; import substitution; tourism infrastructure; economies of scale

Full Text:



Zhichrevich, B. S. (2011). Strategicheskoje planirovanije kak factor stimulirovaniya regionalnoj sotruentsii, [Strategic planning as a factor in stimulating regional cooperation]. Region: ekonomika I sotsiologiya [Region: Economics and Sociology], 1, 3–14.

Volkov, S. K., Kublin, I. M. & Morozova, I. A. (2014). Terriorial’ny marketing: opyt rossijskogo rynka turisticheskih uslug [Territorial marketing: experience of the Russian market of tourist services]. Povolzhsky torgovvo-ekonomicheskii zhurnal [Povolzhsky Trade and Economic Magazine], 3 (37), 36–45.

Cucculelli, M. & Goffi, G. (2016). Does sustainability enhance tourism destination competitiveness? Evidence from Italian Destinations of Excellence, Journal of Cleaner Production, 111, Part B, 370–382.

Perechneva, I. (2015). Tvorit’ I zarabatyvat’ [Create and earn]. Ekspert-Ural [Expert-Ural], 36 (656), 16–18.

Nalebuf, B. J., & Brandenburger, A. M. (1997, January). Co-opetition. Long Range Planning, 30, 4, 637–637.

Rindfleisch, A. (1998). Co-opetition: by Adam M. Brandenburger and Barry J. Nalebuff, New York, Currency, 1996, 290, International Journal of Research in Marketing, 1, 79–81.

Mention, A.-L. (2011) Co-operation and co-opetition as open innovation practices in the service sector: Which influence on innovation novelty? Technovation, 1, 44–53.

Bunger, A. C., Collins-Camargo, C., McBeath, B., Chuang, E., Pérez-Jolles, M. & Wells, R. (2014). Collaboration, competition, and co-opetition: Interorganizational dynamics between private child welfare agencies and child serving sectors. Children and Youth Services Review, 38, 113–122.

Gnyawali, D. R. & Park, B.-J. R. (2011). Co-opetition between giants: Collaboration with competitors for technological innovation. Research Policy, 5, 650–663.

Zhang, J. & Frazier, G. V. (2011). Strategic alliance via co-opetition: Supply chain partnership with a competitor. Decision Support Systems, 4, 853–863

Shockley, J. & Fetter, G. (2015). Distribution co-opetition and multi-level inventory management performance: An industry analysis and simulation. Journal of Purchasing and Supply Management, 1, 51–63

Wu, J. (2014). Cooperation with competitors and product innovation: Moderating effects of technological capability and alliances with universities. Industrial Marketing Management, 2, 199–209.

Pesämaa, O., Pieper, T. M., Silva, R., Black, W. C. & Hair, J. (2013). Trust and reciprocity in building inter-personal and inter-organizational commitment in small business co-operatives. Journal of Co-operative Organization and Management, 2, 81–92

Youcheng, W. & Shaul, K. (2008) Destination marketing: competition, cooperation or coopetition? International Journal of Contemporary Hospitality Management, 2, 126–141.

Vazhenin, S. G. & Vazhenina, I. S. (2013). Konkurentnoje sosuschestvovanije territorii v ekonomicheskom prostranstve [Competitive coexistence of territories in economic space]. Yekaterinburg: Institut ekonomiki Uro RAN [Institute of Economics, Ural Branch of RAS], 2013, 78.

Karpova, G. A. & Suschinsky, F. V. (2013). Tendentsii razvitiya konkurentsii mezhdu turisticheskimi destinatsiyami [Trends in the development of competition between tourist destinations]. Izvestiya Sochinskogo gosudarstvennogo universiteta [News of Sochi State University], 3(26), 49–53.

Tsvetkov, V. A. (2013). Postsovetskoje prostranstvo: problemy ekonomicheskoi I politicheskoi tselostnosti [The post-Soviet space: the problem of economic and political integrity]. Problemy teorii i praktiki upravleniya [Problems of management theory and practice], 1, 15–24.

Tatarkin, A. I. (2013). Konkurentnoe pozicionirovanie regionov i territorij v prostranstvennom razvitii Rossii [Competitive positioning of regions and territories in the spatial development of Russia]. Vestnik Orenburgskogo gosudarstvennogo universiteta [Bulletin of the Orenburg State University], 8(157), 148–158.

Lapochkina, V. V. (2014). Osobennosti ekonomiki vpechatlenij v period konyunkturnyx izmenenij na primere rynka turizma: rossijskij opyt [Features of the economy of impressions in the period of conjuncture changes on the example of the tourism market: the Russian experience]. Servis v Rossii i za rubezhom [Service in Russia and abroad], 9(56), 150–160.

Nekipelov, A. D. & Zorin, I. V. (2012). Globalnaya ekonomika i turizm v Rossii [The global economy and tourism in Russia]. Vestnik rossijskoj mezhdunarodnoj akademii turizma [Bulletin of the Russian International Academy of Tourism], 1(4), 30–32.

Rzhepka, E. A., Palkin, O. Yu. & Novichkova, T. R. (2015) Turizm v Pribajkayle: geograficheskij, ekonomicheskij i obrazovatelnyj aspekty [Tourism in the Baikal region: geographical, economic and educational aspects]. Izvestiya Irkutskoj gosudarstvennoj ekonomicheskoj akademii [Izvestiya of the Irkutsk State Economic Academy], 25(2), 343–351.

Aleksandrova, A. Yu. (2012). Politiko-administrativnye granicy: ot bar’era k turistskomu resursu [Politico-administrative borders: from the barrier to tourist resources]. Vestnik moskovskogo universiteta, Seriya 5: Geografiya [Bulletin of Moscow University. Series 5: Geography], 3, 15–20.

Aleksandrova, A. Yu. (2014). Turistskie «lovushki» regionalnogo razvitiya [Tourist “traps” of regional development]. Iniciativy XXI

veka [Initiative of the XXI century], 2, 52–57.


Copyright (c) 2018 Olga P. Kuznetsova, Arina A. Kuzmenko, Egor A. Yumaev