Identification of consumer development trends in a major city: a market-based approach

Natalya V. Usova

Abstract


The subject matter of this article consists in a comparative analysis of key indicators of consumer market development in major cities of various Subjects of the Russian Federation, which are located in the same macro-region, taking the first three places in the regional hierarchy according to the population of the RF Subject territory, comprising the centres of large urban agglomerations and making a significant contribution to the formation of regional indicators of socio-economic development. The article is based on Federal State Statistics Service data on three RF Subjects namely, Perm Krai, Sverdlovsk and Chelyabinsk regions covering the period from 2007 to 2015. The study is based on the analysis, classification and systematisation of the information of theoretical sources and statistical data relating to the study, as well as on the presentation of the author’s approaches and conclusions. Thus, within the framework of the research, the author considers different theoretical approaches to the consumer market and proposes a definition for the consumer market of a major city, taking into account the specifics of its functioning as an element of the economy of the city. With regard to the identification of development trends, in the framework of the study, new indices have been applied, such as “index of concentration of stationary retail establishments”, “index of concentration of non-stationary retail establishments”, “index of concentration of public canteens, snack bars”, “index of concentration of canteens owned by the educational institutions, organisations, industrial enterprises” and “index of concentration of restaurants, cafes, bars”. These indices characterise the degree of concentration of different types of retail establishments and catering establishments within a defined territory. According to the research, all cities included in the scope of the study have been grouped according to the identified consumer market development trends. The author has also developed a number of recommendations for the public authorities and local governments for improving the consumer markets of studied cities.

Keywords


consumer market; development trends and priorities; marketing approach; retail establishments; catering establishments; major city; comparative analysis; agglomeration; retail trade; trade centres; concentration; index of concentration

Full Text:

PDF

References


Animitsa, E. G., Vlasova, N. Y., Dvoryadkina, E. B. & Novikova, N. V. (2004). Transformaciya social’no-ekonomicheskogo razvitiya goroda: finansovo-byudzhetnyj aspekt [The transformation of socio-economic development of the city’s fiscal aspect]. Ekaterinburg: Ural State University of Economics, 129.

Knyazeva, I. V. & Shevtsova, E. V. (2007). Marketing territorij [Marketing of territories]. Novosibirsk: Siberian Academy of Public Administration, 200.

Kramarev, A. N. (2008). Sovershenstvovanie mekhanizma koordinacii potrebitel’skogo rynka [Consumer market coordination mechanism improvement]. Economics and Management, 3(35), 40–45.

Cheglov, V. V. (2011). Setevye struktury v biznese: konceptual’nye i organizacionno-pravovye aspekty razvitiya [Chain business structures: conceptual and regulatory aspects of development]. Vestnik of the Russian State University of Trade and Economy, 7–8(56), 124–133.

Shabanova, L. B. (2007). Marketing na potrebitel’skom rynke Rossii [Theory and methodology of studies of local markets for goods and services]. Tambov: Tambov state University, 195.

Novoselov, А. S. (1999). Regional’nye rynki [Regional markets]. M.: Infra-М, 480.

Armstrong, H. & Taylor, J. (1993). Regional Economics and Policy. Harvester Wheatsheaf: New York, 448.

Blakely, E. J. (1994). Planning local economic development: Theory and practice. Thousand Oaks, Calif: Sage., 343.

Kotler, P. (2003). Marketing menedzhment. In Russian [Marketing management: trans. from English]. SPb.: Piter, 749

Glaeser, E. (2011). Triumph of the City. New York. NY: The Penguin Press, 352.

Hall, P. (1995). Planning Strategies for Cities and Region. Town and City Planning, 5–6, 139–142.

Porter, M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: Free Press, 397.

Stanilov, K. & Scheer, B. (Eds.). (2004). Suburban form: An international perspective. London: Routledge. 272.

Smith, W. R. (1956). Product Differentiation and Market Segmentation as Alternative Marketing Strategies. Journal of Marketing, 21 (July), 3–8.

Ward, S. (1998). Selling Places. The Marketing and Promotion of Towns and Cities 1850–2000. London and New York: Spon Press, 288.

Alekhin, E. V. (2007). Regional’naya ekonomika i upravlenie [Regional economy and management]. Penza: Penz. state University, 98.

Inevatova, О. А. (2010). Social’no-ekonomicheskie osobennosti razvitiya regional’nogo potrebitel’skogo rynka [Social-economic peculiarities of regional consumers market development]. Vestnik OGU [Bulletin of the Orenburg State University], 2(108), 67–71.

Tsvetkova, G. S.(2010). K voprosu o pozicionirovanii lokal’nogo rynka [To the question of positioning of the local market]. Vestnik OGU [Bulletin of the Orenburg State University], 8(114), 148–153.

Gutman, G. V., Miroedov, A. A. & Fedin, S.V. (2001). Upravlenie regional’noj ekonomikoj [Management of regional economies]. M.: Finance and statistics, 175.

Hodirevskaya, V. N. & Krivoshlykov, V. C. (2009). O roli i meste lokal’nyh rynkov v ekonomike regiona [On the role of local markets

in the region’s economy]. Vestnik of Kursk state agricultural Academy, 5, 29–33

Novicova, N.V. (2012) Ponyatijno-terminologicheskij apparat issledovaniya lokal’nogo potrebitel’skogo rynka [Сonceptual and terminological framework of the local consumer market research]. Municipality: economics and management, 1(2), 23–29.

Turgel, I. D. & Usova, N. V. (2011). Tendencii i problemy razvitiya roznichnoj torgovli v krupnyh gorodah Ural’skogo regiona [Trends and development problems of retailing in big cities of the Urals region]. Nauchnmiy vestnik Uralskoy akademiyi gosudarstvennoy sluzhby, 1(14), 29–36.

Turgel, I. D. (Ed.). (2004). Upravlenie social’no-ekonomicheskim razvitiem sovremennogo goroda [The management of socio-economic development of the modern city]. Ekaterinburg: Izd. UrAGS, 184.

Turgel, I. D. (2010). Monofunkcional’nye goroda Rossii: ot vyzhivaniya k ustojchivomu razvitiyu [Monofunctional cities of Russia: from survival to steady development]. Ekaterinburg, 520.




DOI: https://doi.org/10.15826/recon.2017.3.1.006

Copyright (c) 2018 Natalya V. Usova

Сertificate of registration media Эл № ФС77-80764 от 28.04.2021
Online ISSN 2412-0731