Diversification of tourism and economic development of Kazakhstan

A. Panzabekova


The article aims to demonstrate how the economic conditions of Kazakhstan determine the need for horizontal diversification in the tourism industry by analyzing the correlations between the volume of tourism services and such indicators as the GDP, unemployment, tenge exchange rate, inflation and the number of small and medium-sized enterprises. The overview of the tourism industry in the republic and its development prospects shows that tourism has been playing an increasingly important role in the country’s economy. The negative factors that hinder development of the tourism industry in Kazakhstan include the lack of transport and information infrastructure, the unstable banking sector and unaffordable business loans, the lack of qualified personnel in marketing, catering and hospitality spheres.
A conclusion is made that the potential for the development of recreation, sport, cultural, ecological and religious tourism is not fully realized in the country and that a more diversified portfolio of tourism products is required. Moreover, it is necessary to enhance the country’s economic growth, that is, to reduce its dependence on oil and gas, support the development of the banking sector and implement structural reforms.
The results of this research can be used for designing state and regional tourism support programs in Kazakhstan.


identification; diversification; tourism; economic development; Kazakhstan

Full Text:



Vasilieva, A. V. (2013). Tourism as an Area of Diversifi cation of Regional Economy. Ekonomika i upravlenie, 7, 89–93. (In Russ.)

Babenko, O. (2014). Diversifi cation Strategy of the Tourist Enterprises. Ekonomichnyj chasopys-XXI, 11–12, 128–130. (In Ukr.)

Kolosova, E. V. (2011). Personnel Diversifi cation in Tourist Enterprises in the Period of Economic Recession. Sovremennaya nauka: aktualnye problemy teorii i praktiki, 2, 27–29. (In Russ.)

Domnyach, S. S. (2017). Lateral Diversifi cation of Tourism Agencies In: Science Today: Problems and Future Development. Conference Proceedings, March 29, 2017. Vologda, Marker, 55–56. (In Russ.)

Kurchenkov, V. V., Fetisova, O. V., Tyutyusheva, A. G., & Matina, E. S. (2016). Priorities of Diversification of the Structure of Regional Tourist Complex. Regionalnaya ekonomika. Yug Rossii, 2, 57–64.

Makhlyuf A., & Karpunina, E. K. (2017). Role of Travel and Hotel Business in Ensuring Social and Economic Development of National Economy. Socio-Economic Phenomena and Processes, 12(2), 64–67. (In Russ.) doi: 10.20310/1819-8813-2017-12-2-64-67

Kirillina, V. M., Kolesnikova, N. V., Kolesnikov, N. G., Plotnikova, V. S., Zakharchenko, S. O., Isakova, N. A., et al. (2016). Types of Tourism and their Development in the Republic of Karelia. Penza, Nauka i prosveschenie. (In Russ.)

Ashugatoyan, S. G. (2017). Diversifi cation Strategy as a Way of Solving Problems of Turkish Tourist Industry. Vestnik of National Tourism Academy, 4, 44–45. (In Russ.)

Ovcharov, A. O. (2012). Tourism in Russia: Trends, Risks, and Potential. Moscow: INFRA-M. (In Russ.)

Nazarkina, V. A., Vladykina, Y. O., Vorotnikova, E. Y., Komarova, O. S., Maletin, S. S., Strebkova, L. N., et al. (2014). Type and Trends of Tourism Development. Novosibirsk: Ministry of Education and Science of the Russian Federation, Novosibirsk State Technical University. (In Russ.)

DOI: https://doi.org/10.15826/recon.2018.4.3.012

Copyright (c) 2018 A. Panzabekova

Сertificate of registration media №04-27008 от 28.04.2021
Online ISSN 2412-0731